Capitalizing ‘Joe the Plumber’

A few hours ago I wrote that Joe the plumber should capitalize on the recent buzz that he created.
Boy, people are fast!! People are milking the buzz already. Here are some that I found:

Rich Segal found the best one: People are selling swag already, and they’ve gone as far as doing adsense campaign.
I couldn’t stop [...]

Joe

Joe is my favourite text editor, it will be really hard for me to work without it.
Joe has been on the news a lot since yesterday. ‘Joe the plumber’, that is. He became an overnight star after the final debate between the presidential candidates last night. His real name is Joe Wurzelbacher, a 34 year [...]